Sharing Email Content on Social Media

An email template you build in Oomiji can also be shared as a link on social media, your website, or anywhere else you want to drive traffic to the content. When you share the link, social platforms that support link previews (Facebook, LinkedIn, X, and others) display a preview card with a title, description, and image. This article explains how to configure that preview and share the link.

Why the Preview Matters

When someone shares a link on social media, the platform automatically generates a preview card to give followers a sense of what they will see if they click. This preview is the first thing people notice in their feed and is one of the biggest factors in whether they click through. A clear, well-written preview with a compelling image significantly outperforms a generic or missing one.

Social platforms generate previews using metadata embedded in the page, following a standard called Open Graph (originally developed by Facebook and now used by most major platforms). Oomiji lets you set this metadata directly in your email template, so you control exactly what the preview looks like.

Configuring Your Social Media Preview

The social media preview fields live inside the advanced settings panel of the email template editor. To configure them:

  1. Open your email template in the Email Design Center. You can configure preview fields when creating a new template or editing an existing one.
  2. At the top of the template editor, click Expand to view advance settings.
  3. Three fields appear: Social Media Title, Social Media Description, and Social Media Image Link.

Social Media Title

The headline that appears at the top of the preview card. This is the most important field because it is the largest and most-read element in the preview. Write a title that gives someone a reason to click in five to ten words. Avoid restating the email subject line if the subject line is generic. Make the title specific and benefit-driven, not descriptive.

Most platforms truncate titles longer than about 60 characters in feed views, so aim to keep yours short enough that the most important words appear before the cutoff.

Social Media Description

A short paragraph that appears below the title. This is where you can add context, mention what the reader will learn or get, and reinforce the click-through. Aim for one to two sentences. Most platforms display 150 to 200 characters before truncating.

Avoid repeating the title verbatim. The title and description should work together: the title hooks attention and the description gives just enough detail to convert that attention into a click.

The full URL of an image that should appear in the preview. The image dramatically increases click-through compared to text-only previews and is often the first thing someone notices in a busy feed.

You can use the URL of any image hosted on the public web, including images you have already uploaded into your email template. To use an image from inside your template, click on the image in the editor canvas, then look for the option in the right panel that displays the image's URL. Copy that URL and paste it into the Social Media Image Link field.

Once your social media fields are saved, the template is ready to share. To get the shareable link:

  1. Go to the View and Edit Your Emails screen by clicking Edit Your Emails in the Email Design Center card on the Interaction dashboard.
  2. Find your template in the list and click the three-dot menu next to it.
  3. Select Copy link to share. The link is copied to your clipboard.

Paste the link into a post on the social platform of your choice. The platform will fetch the metadata from the page and generate a preview card using your title, description, and image.

If the Preview Looks Wrong

Social platforms cache the preview the first time a link is shared. If you share a link, then update the social media fields in Oomiji, then share the link again, the platform may continue showing the old preview because it has cached the original. This is a platform behavior, not an Oomiji issue.

Each major platform has its own way to refresh the cache. Facebook offers a Sharing Debugger tool that lets you re-fetch a URL's metadata. LinkedIn has a Post Inspector tool that does the same. X automatically refreshes after a few hours but offers no manual tool. If the preview looks wrong on a specific platform, search for that platform's preview debugger to force a refresh.

Always test the preview on at least one platform before promoting the link in a real campaign. A broken preview undermines the entire point of sharing the link.

What's Next