Viewing Landing Page Performance in the Growth Dashboard

This article covers how to read and use the performance data Oomiji collects for your landing pages. If you need to create or edit a landing page, see Building Landing Pages.

Landing Pages in the Growth Dashboard

The Growth Dashboard (labeled "Customer Growth" in the page heading) displays all landing pages created in Oomiji and shows subscriber activity for each one.

You can toggle between a list view and a chart view. The dashboard includes:

Charts showing subscriber counts by date
Cumulative subscriber totals for each landing page

Three summary metrics appear at the top of the dashboard:

Average success rate: The percentage of page visitors who completed the signup form, averaged across all landing pages.
Average starts: The average number of times visitors loaded a landing page. A "start" is counted each time someone visits the page, whether or not they interact with the form. This number includes visitors who went on to complete the form.
Average completions: The average number of visitors who submitted the form.

Success rate for any individual landing page is calculated as total completions divided by total starts. For example, a landing page with 386 starts and 8 completions has a success rate of 2.07%.

If a landing page has a high number of starts but a low success rate, the form may be too long, the page may not match the ad or email that directed visitors there, or the call to action may be unclear.

Use the date range picker to filter the dashboard to a specific time period. The chart and summary metrics update to reflect only the selected range.

The list view shows each landing page with its name, source, total signups, and creation date. The source column displays the value assigned during landing page creation.

Viewing Landing Page Details

Each landing page in the Growth Dashboard has a details view that becomes available after the first signup. Before any signups, the three-dot menu shows a Delete option instead. Once a landing page receives its first submission, Delete is removed and Details appears in its place.

To access the details view, click the three-dot menu (⋯) on any landing page card and select Details. The same menu provides options to View, Edit, Copy, and Import, which are documented in Building Landing Pages.

What the Details Page Shows

The details view displays three metrics at the top: success rate, total starts, and total completions. These work the same way as the dashboard averages but apply to the individual landing page. Below the metrics, you will see:

A signup chart that can be toggled between cumulative and daily views. Click and drag on the chart to zoom into a specific date range.
A completions table showing the percentage of subscribers who filled in each form field. For example, if 100% of subscribers provided an email but only 48% provided a last name, the table surfaces that drop-off by field. This can help you identify which fields are causing friction or abandonment.
A contacts list showing every subscriber who completed the form through this landing page, with columns for email, first name, last name, and postal code. Use the search bar to find specific contacts. Each of these contacts also appears in your Database, where you can view their full record and any additional data collected elsewhere.

Note: "Total starts" counts every time someone loads the landing page, regardless of whether they interact with the form. There is currently no way to identify or export visitors who started but did not complete the form, because no contact data is captured until the form is submitted.

Filtering Results by Segment

The details page includes a Segments dropdown that lets you filter the contacts list and charts by any segment you have created in Oomiji. This means you can review landing page performance for a specific audience, such as contacts in a particular geographic region or with a specific Primary Interest. For more on creating segments, see Building and Managing Segments.

What’s Next

To create or edit a landing page, see Building Landing Pages.
To add contacts from an existing file rather than through a landing page, see Importing Contacts into the Database.
To understand how segments can refine what you see on this dashboard, see Building and Managing Segments.