Database Dashboard Overview

The Database Dashboard serves as the central location for all records in your database. From this tab, you can manage customer details, review database growth, and work with stored contact data in Oomiji.

From this section, you can:

  • View all records stored in your database
  • See database growth and key characteristics displayed in charts and data
  • Search for and edit individual records
  • Move records to a suppression list
  • Create standard and custom fields
  • Import records into the Database
  • Create and save database segments based on field data 

When you first set up your account, all charts in the Database Dashboard are empty. This is expected. Charts populate only after records are added.

Below the charts, the Customer Directory lists all individual records in your Database. You can search for a specific record using the search bar (searches across all visible fields; press Enter to apply) and export your records as a CSV file using the Export button. The Custom Fields dropdown provides shortcuts to create a new custom field or view existing field definitions (see Setting Up Standard and Custom Fields in the Dashboard).

Set Up Before Importing Records

Before importing any existing lists, certain setup steps are recommended.

If you have existing data:

  1. Review Setting Up Standard and Custom Fields in the Dashboard
  2. Review Primary Interests: Foundational to Segmentation

If you already use another email distribution platform, upload your suppression list before importing records. For instructions, see Manage Your Suppression List. After uploading the suppression list, import your existing database using the steps in Importing Contacts into the Database.

If you have not used another email distribution platform, you can skip the suppression list import step. 

Suppression Lists and Their Behavior

The suppression list controls which records are excluded from active sending.

Going forward:

  • Any emails that unsubscribe
  • Any emails that hard bounce during sending

are automatically added to the suppression list and removed from the list of active subscribers. This keeps your active subscriber list clean and protects your sender reputation, which directly affects whether your emails reach inboxes.

Adding New Records via Landing Pages

If you do not have an existing customer list, you can begin collecting records using landing pages. For guidance on what makes a landing page effective, see Landing Page Best Practices and Common Mistakes.

From the Growth section, you can create standalone landing pages hosted on Oomiji, or embed a form on your own website. For step-by-step instructions, see Building Landing Pages. Any subscribers who sign up through landing pages are automatically added to your Database, and their information appears in the Database Dashboard.

Because landing page signups flow directly into the Database, you can immediately segment and analyze new subscribers without any manual data transfer. To review signup activity, see Viewing Landing Page Performance in the Growth Dashboard.

Segmentation and Cross-Platform Use

Once records are added, you can segment them directly from the Database Dashboard which allows you to:

  • Create segments based on any record criteria
  • Save segments for reuse
  • Apply segments across multiple sections of the platform

Then your saved segments can be used to do the following:

  • Analyze landing page subscribers by segment
  • Filter conversation (survey) results by segment
  • Send emails to specific segments
  • View engagement reports for specific segments 

This means a single segment definition can drive your outreach, analysis, and reporting without rebuilding filters in each section.

For example, if you create a segment of subscribers in a specific region, you can apply that same segment to see how many signed up through a particular landing page, how they responded to a conversation, and how they engaged with a recent email. The same segment works across every section without needing to be recreated.

What’s Next

Once your Database has records, you can segment them for targeted use across the platform. See Building and Managing Segments to create your first segment, or Creating and Managing Mailing Lists to send to a specific audience through Interaction.

Related Articles